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This week at Apptopia
Hey there,
Happy Friday 😎
You thoughts this edition was about golf apps, didn't you? Maybe next week.
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Nordstrom (JWN) is scheduled to report Q1 earnings on 5/25. User sessions of its mobile apps are down 7.5% YoY and 8.2% QoQ.
App Acquisitions
Twilio will be acquiring Zipwhip, which enables businesses to send and receive text messages from landlines, for $850M. The mobile app is used by about 15 million people each month.
MUSINGS
A prescription for user growth
In October of last year, Walgreens relaunched its loyalty program alongside an updated mobile app. The mobile app is also how the company handled scheduling flu shots amid a pandemic. This, combined with demand for vaccines, created more active users than the app had ever had before. Now Walgreens is on more consumer screens than ever before, but already with less vaccine demand in the US, we see active user numbers falling. Still, the pharmacy app could retain enough to have water find a new, higher level.
Can't believe I missed this one
We here at Apptopia, tracked just about every trend spurred by the pandemic that impacted mobile app performance. Turns out we missed one. Marijuana guide apps provide info for users trying to understand which strains are helpful for what feelings or ailments, and where to get them. I will spare you all the puns about lighting up user growth or seeing the apps reach new highs. Bud to put it bluntly, I do know that where there's smoke, there's fire and so I checked in on cannabis delivery app, Eaze. It has a very similar trajectory. In states where Eaze is available, it is very common for users to look up information on an app like Leafly and then place an order via Eaze.
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SHEIN, a women's clothing brand based in China, has taken the digital fashion world by storm. For the past several years, its app has ranked as the top performing fast fashion app in the market and its reign is unlikely to be cut short.
The market for sports betting apps in the United States is getting larger while the market share its two dominant players, FanDuel and DraftKings, is getting smaller. FanDuel and DraftKings had a combined market share of 84.2% in June 2020. As of March 2021, that share has sunk to 58.7%.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
