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This week at Apptopia
Hey there,
Happy Friday 😎
Listen to or watch the latest episode of Somewhat Mobile with Harold Teo, Producer of Garena's Free Fire. Free Fire is one of the most downloaded games globally over the past three years. In addition to some good local food talk at the end, Teo explains how his team makes the game so accessible to a geographically diverse player base, and the level of community engagement that goes on behind the scenes.
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Wendy's (WEN) is scheduled to report Q1 earnings on 5/12. Monthly active users of the mobile app increased 80% YoY and 14.6% QoQ.
App Acquisitions
Zynga will be acquiring Chartboost, a mobile app ad and monetization firm, for $250M. Chartboost's SDK is installed in about 333k mobile apps across the iOS and Google Play app stores.
Kahoot has acquired Clever, an edtech portal, for up to $500M. The mobile app has been installed 1.98M times since launch in August 2016.
Bill.com will be acquiring Divvy, an expense reporting company, for $2.5B. Daily active users of the mobile app have increased 247% over the past 365 days.
MUSINGS
Peloton needs to get into shape
The US Consumer Product Safety Commission issued a recall request to Peloton for its treadmill due to risk of injury. The company initially refused the recall but has now complied. Not only has this put a big dent in its stream of new daily installs for the mobile app (a drop of ~50%), but DAUs have also fallen 11.6% since the recall request was issued. Just like when Chipotle had a Norovirus issue, I don't anticipate this hurting the app's performance indefinitely.
Spreading its feathers
It's true, peacocks can fly. Peacock has increased its revenue generated from in-app purchases every month since launch, even though the service has a free version and a seven day free trial for its two paid ($4.99 / $9.99 per month) paid tiers. So far, Peacock's IAP revenue is still below that of popular streaming services like Netflix, Disney+ and Amazon Prime Video, but those services do not also generate revenue from advertising like Peacock does. If Peacock continues its current revenue generating trend, it could surpass the monthly IAP revenue of Amazon Prime Video in the US by the end of June.
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SHEIN, a women's clothing brand based in China, has taken the digital fashion world by storm. For the past several years, its app has ranked as the top performing fast fashion app in the market and its reign is unlikely to be cut short.
The market for sports betting apps in the United States is getting larger while the market share its two dominant players, FanDuel and DraftKings, is getting smaller. FanDuel and DraftKings had a combined market share of 84.2% in June 2020. As of March 2021, that share has sunk to 58.7%.
xcvcxvcxv
Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
