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Hey Adam,
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Business
Mobile Signal
Truist Financial (TFC) is scheduled to report earnings on 1/19. Downloads of its mobile app are down 87% YoY and down 15% QoQ. Dive deeper into TFC with a free trial of our Bloomberg Terminal App.
App Acquisition
Naver has acquired Poshmark, a consumer-to-consumer marketplace focused on clothing, for $1.2 billion. Over the past two years, MAU has grown 8%.
We're looking at Downloads for sportsbook apps to understand their continued growth as more states trickle into their total addressable market. We're only taking the second half of each year because we specifically want to understand interest around the NFL season. While almost all top sportsbook apps grew, that growth was not as monstrous as that of the previous year. This could be due to inflation and economic uncertainty or it could be that there are less people wanting to place bets than the industry is hoping for. Caesars and FOX Bet are the only apps to have less installs this NFL season compared with the 2021 season. For Caesars, I blame it on their poor television commercials, and giving Vince Vaughn unfunny lines.
The combined DAU of the top 4 Real Estate apps (Zillow, Trulia, Redfin, Realtor.com) has hit its lowest point since May 2020. The steepest decline was from August through December where almost one million users stopped checking for the home of their dreams every day. This is most definitely a result of the fast increasing interest rates (almost 7% now) while listing prices have yet to fall significantly.
The top 10 quick-service restaurant apps in the U.S. were downloaded 11.6 million times in December, 1.4 percent more than those the month prior. Year-over-year in the month of December, downloads of the top 36 quick-service restaurant apps are up 6.6 percent.
"This is a different start to a podcast than I've ever experienced," said this week's guest, Cynthia Kleinbaum Milner, Chief Customer Officer at MoneyLion. MoneyLion is an all encompassing personal finance app where Cynthia leads the marketing team's efforts. We talk about the changing economic conditions and what that means for marketing a personal finance app.
Welcome in to our sixth annual worldwide and U.S. download leader charts, the full year scoreboard of user acquisition winners - the most in-demand apps on the planet. We have 33 top charts below for you to review. Did your company's app make it this year?
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