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Hey Adam,

Happy Friday 😎

In our most recent report, Fintech deep dive: digital currencies 2022 playbook, we collaborated with marketing analytics platform, Adjust to dive into the key drivers of cryptocurrency app adoption in 2021.

 

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If you missed last week’s action-packed newsletter, you can check it out here.

Business
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MOBILE SIGNAL
 
Adobe (ADBE) is scheduled to report earnings on 3/22. IAP revenue of its portfolio of mobile apps is up 22.6% YoY but down 1.7% QoQ. Dive deeper into ADBE with a free trial of our Bloomberg Terminal App.
 
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APP ACQUISITION
 
Zomato will acquire Blinkit, an instant delivery service. The app has been downloaded 37.5 million times since launch in 2014.
Musings
Copy of School break travel trends@2x (3)
 
Everything is just too expensive
 
Which is why budget airlines are getting a little more love than their counterparts this school vacation and spring break. Airlines like Spirit, Frontier, and Allegiant are being turned to over Delta, United, etc.
 
reddit new feature@2x (1)
 
Reddit finally takes a cue
 
Reddit wanted to make it easier to discover lesser-known communities, so it launched a "discover" tab to give personalized recommendations. It's the first major change to its mobile app UX in more than two years. A new navigation system includes Community and Profile menus where users can quickly access and reorganize their subscriptions or access their profile settings. This tab aligns Reddit more with traditional social media apps, which has given a boost in user engagement.
Insights & Updates
Where public equity investors could have used Apptopia data for Q4 2021 earnings
 
Apptopia’s mobile app data enables investors to identify leading indicators and trend shifts in tickers, weeks ahead of consensus. Investors can also uncover correlations which can help predict earnings outcomes.
 
Hopper and Vrbo threaten Airbnb’s share of short-term home rental demand
 
It's worth noting that Vrbo, the short-term home rentals app owned by Expedia, has also been growing usage at a faster rate than Airbnb lately. It increased sessions per MAU in the U.S. from September 2021 to February 2022 by 43%. 
Group 4
Get the data that Google, Facebook, Nespers, and Unity user every day.
 
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Adamblacker-2-1
 
Adam Blacker
VP, Insights
 
ablacker@apptopia.com
@AdamBlacker25