too hot to handle

Business

Mobile Signal

Beth Bath & Beyond (BBBY) is scheduled to report earnings on 1/4. Downloads of its suite of mobile apps is up 54% YoY and 60% QoQ. Dive deeper into BBBY with a free trial of our Bloomberg Terminal App.

App Acquisition

Frasers Group has acquired JD Sports, a sports apparel retailer, for $58 million. The mobile app has been consistently growing its Engagement Index (DAU/MAU) for the past seven years.

Musings

Hot game

Too Hot to Handle is a game from Netflix that launched December 1st and is already the 9th most downloaded game out of Netflix's 48 mobile games. It has 1.5 million lifetime installs and is currently averaging more daily downloads than any other Netflix mobile game has at any point in time. The game is based on Netflix's own reality show by the same name. It's an interactive story game, very similar to Episode where you are a character in the story, making choices that drive a narrative.

Quest for growth

Christmas downloads of Meta's Oculus/Quest companion mobile app had grown more than 150% each of the past two years, with this year being the first time downloads growth had fallen. Even though holiday installs were down, full year (through the 12/28) numbers were 35.4% higher in 2022 than they were in 2021. Looking at 10 additional apps related to holiday gifts, only Amazon Alexa had more Christmas time installs than Meta Quest did in the United States. Globally, both Amazon Alexa and Google Home beat it out.

Insights & Updates

It's Time to Focus: Apptopia CEO discusses data for the downtimes

Apptopia CEO Jonathan Kay joins the podcast for the first time in a long time (despite his many attempts at getting booked) because in today's economic climate, data is the hero we need in order to make smarter and more efficient decisions. Jonathan believes pairing first-party data with third-party data is crucial to answering brands' biggest questions. He lends his expertise on how to start attacking these questions so the data doesn't become overwhelming, and we get into which industries we think have the most opportunity for market share shake ups.