Last mile transportation apps, often for scooters and bikes, are used much more in the summer months than any other time of year as parts of the United States are too cold for high numbers of unenclosed travelers. Downloads of scooter and bike apps in June 2022 were back up over 2020 and 2021 levels but still below those of 2018 and 2019, when these apps were all the rage. Daily active users of scooter/bike apps are on pace to hit an all-time high this month.

We're talking about apps like Fetch, Ibotta, Flip, Rakuten, Honey, etc. These apps have a strong seasonality to them, and that is the holiday season. However, with the current economic conditions in the United States, Apptopia is seeing an unseasonable rise in their usage. We also know that among top grocery store apps, user reviews mentioning the word "coupon" shot up 75% from April to May.