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Hey Adam,

Happy Friday 😎 

If you missed last week’s action-packed newsletter, you can check it out here.

Business
64x64-Nov-02-2022-03-30-44-7933-PM
Mobile Signal
 
Bumble (BMBL) is scheduled to report earnings on 11/9. Time Spent In-App for Bumble is up 40% YoY and 14% QoQ. Dive deeper into BMBL with a free trial of our Bloomberg Terminal App.
 
 
 
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App Acquisition
 
Netflix has acquired Spry Fox, a mobile games developer specializing in "cozy games". Spry Fox's suite of mobile games has been installed 760k times in the past 365 days.
Musings
mastodon growth@2x (1)
 
Tis but a scratch
Twitter is that car accident that you can't look away from, but this isn't new. It's always been this way. Before Musk, how many tweets per week did you see of people calling it a "hellscape" and an awful place (even if it is)? Yet they keep on showing up, checking it out and even posting. But there is a slice of social media users that have decided to take their posting elsewhere and it appears that place is Mastodon. Mastodon is a "decentralized" social network which requires users to pick a server when they sign up. Even though this is the network's whole point of existence, it is likely to confuse the crap out of social media users who have never been presented with such an option. Instead of quickly registering and looking at posts, they immediately have several questions come to mind about the server selection situation. Either way, it's clear from Apptopia data that Mastodon is crushing Twitter in current new user growth but Twitter is growing as well, and has had 3600% more downloads over the past 20 days.
 
 
 
real estate go down@2x (1)
 
What goes up must go down

Not much analysis needed here. Basic market dynamics at play - when things get more expensive, less people want to or can afford to buy them. New users coming to real estate apps in the United States have been falling consistently alongside a rise in mortgage interest rates.

Insights & Updates
Netflix Mobile Games After One Year: 34.1 Million Downloads, Signs of Increased Retention
 
The streaming giant has launched and/or acquired 35 mobile games to date, for a total of 34.1 million global downloads, 16% of which come from the United States, its leading market.
 
 
 
How SeatGeek is building a concierge for live events
 
This one's for the fans. This week I'm joined by Paula Segal, Head of Consumer Product at SeatGeek, a leading event ticketing and live experience app. Paula walks me through the role the mobile app plays in the customer's journey and how different widgets/SDKs improve the user experience leading up to and on the day of the event. We talk a little 13th century medieval history (obviously) and smoothly transition into how user acquisition and gathering user feedback work at SeatGeek. Fast forward to 26:41 if you're solely interested in hearing our favorite gameshow, Two Apps And a Lie.
Group 4
Get the data that Google, Facebook,
Naspers, and Unity use every day.
 
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Adam Blacker
VP, Insights
 
ablacker@apptopia.com
@AdamBlacker25