In case it wasn't clear, the benefit is the revenue from in-app purchases. You can all apps like Yubo and Wizz lifestyle apps or networking apps or social media apps. I call them make new friends apps. While some mechanics are similar to Tinder and dating apps, I would not label them as direct competitors. Wizz might feel differently though because in October it started paying for the iOS keyword "Tinder" and has not let up since. This has worked to pull in new users and it appears the app has done a great job of converting those users into paying users. Still, it strikes me as odd that people looking to date or hookup would be so willing to get friend-zoned.

IAPs on the app are either for in-app currency or Wizz Gold, which enables users to boost their posts, post videos, mass message, reveal secret chats and more.