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Hey Adam,

Happy Friday 😎 

 

If you missed last week’s action-packed newsletter, you can check it out here.

Business
64x64-Sep-07-2022-06-40-33-25-PM
Mobile Signal
 
Adobe (ADBE) is scheduled to report earnings on 9/15. In-app purchase revenue of Adobe mobile apps is up 21.1% YoY and 16.3% QoQ. Dive deeper into ADBE with a free trial of our Bloomberg Terminal App.
 
 
 
64x64-Sep-08-2022-07-55-26-55-PM
App Acquisition
 
Yahoo has acquired The Factual, a news aggregator focused on rating credibility of said news. The app has been installed about 12k times since launch in December 2020.
Musings
Draft SZN@2x (3)
 
The biggest got bigger
The two weeks preceding the start of the NFL season are when most fantasy football drafts are held. ESPN, a well-known name in sports, continues to dominate new user acquisition during this time period. This year, it reached a 51% market share, more than any other year previously. It also drove the most year-over-year growth at 40%, followed by Sleeper at 29%. 
 
 
 
strava oura iap@2x
 
Better together

Just like the planeteers from Captain Planet, when we combine our rings, it generates revenue for Strava. At least that's what I think happens, can't remember. Average daily IAP revenue has been up 80% since Strava partnered with Oura to consolidate user fitness data. Oura also benefitted from the press, doubling its daily downloads for several days.

Insights & Updates
Top Sports Betting apps gain half a million new installs last week
 
Since FanDuel launched parlay bets in February 2022, it tripled the margin between its monthly active users (MAU) and DraftKings' from the prior year.
Group 4
Get the data that Google, Facebook,
Naspers, and Unity use every day.
 
Learn More
Ellipse 1 (3)
 
Adam Blacker
VP, Insights
 
ablacker@apptopia.com
@AdamBlacker25