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Business
Mobile Signal
Adobe (ADBE) is scheduled to report earnings on 9/15. In-app purchase revenue of Adobe mobile apps is up 21.1% YoY and 16.3% QoQ. Dive deeper into ADBE with a free trial of our Bloomberg Terminal App.
App Acquisition
Yahoo has acquired The Factual, a news aggregator focused on rating credibility of said news. The app has been installed about 12k times since launch in December 2020.
The two weeks preceding the start of the NFL season are when most fantasy football drafts are held. ESPN, a well-known name in sports, continues to dominate new user acquisition during this time period. This year, it reached a 51% market share, more than any other year previously. It also drove the most year-over-year growth at 40%, followed by Sleeper at 29%.
Just like the planeteers from Captain Planet, when we combine our rings, it generates revenue for Strava. At least that's what I think happens, can't remember. Average daily IAP revenue has been up 80% since Strava partnered with Oura to consolidate user fitness data. Oura also benefitted from the press, doubling its daily downloads for several days.