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This week at Apptopia
Hey there,
Happy Friday 😎
Hypercasual game publishers don't miss a beat! This 'milk crate challenge' game is #3 today in the US iOS App Store and there are several others. The milk crate challenge started on TikTok. I wonder if other TikTok inspired game ideas have made it into Sunday's brainstorming sessions.
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
GameStop (GME) is scheduled to report earnings on 9/8. Monthly active users of its mobile app are up 54% YoY but down 12% QoQ. Dive deeper into GME with a free trial of our Bloomberg Terminal app.
App Acquisitions
Playtika will be acquiring Reworks, publisher of Redecor, a home design mobile game. The game has generated more than $46 million via IAPs over the past 365 days.
Apple has acquired Primephonic, a music streaming service built for classical music. Primephonic was downloaded more than one million times since launch in November 2017. The app has already been shut down.
MUSINGS
I've got 5 on it
Facily is a social commerce app just like Pinduoduo is. Shoppers get larger discounts when they invite more friends to buy with them. Customers get lower prices and Facily gets more customers. 99% of Facily's downloads are from Brazil. The company is growing fast but it's nowhere near Pinduoduo's 725M monthly active users just yet. Facily launched in June 2018 but didn't start taking off until this year.
Don't sleep on Sleeper
Sleeper is the only independent season-long fantasy app (not looking at DFS, a.k.a. daily fantasy sports, apps like DraftKings or FanDuel) to take serious market share from the big players. It's not backed by a major corporation/network like ESPN, NFL, Verizon, Viacom, etc but it currently owns a 23% share of the market between the top players. Sleeper's goal is to attract the casual fan. An all-female team designed the look and feel of the company's website and app. Sleeper generates revenue similarly to Fortnite. It sell “cookies” that can be used as a currency for users to buy mascots and avatars and digital items of that nature.
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As sneaker culture has grown, more and more sneaker-specific retail apps have entered the market. The top 10 players in the world are listed below. In H1 2021, these apps increased total sessions +22% YoY, daily active users (DAU) +20% YoY, and downloads +6% YoY.
We sit dow Matt Hudson, Senior Mobile Delivery Manager at Belk, is a treasure trove of actionable ideas for all of you brick n' mortar retailers thinking about starting a mobile app or trying to jumpstart growth for your mobile app. From understanding who your specific mobile customers are, the checkout process, the connection the app has to other channels, and Matt's weakness for snacks, we cover it all.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
