temu takeover?

Business

Mobile Signal

Dollar Tree (DLTR) is scheduled to report earnings on 11/22. User sessions of the mobile app are up 20% YoY and 8.2% QoQ. Dive deeper into DLTR with a free trial of our Bloomberg Terminal App.

App Acquisition

Bending Spoons has acquired Evernote, an advanced note taking app. The mobile app has generated $8.32 million via IAP revenue over the past 365 days.

App Acquisition

Zynga's Rollic Games has acquired Popcore, a mobile game publisher. The publisher's suite of mobile apps has been downloaded 198 million times over the past 365 days.

App Acquisition

Mattel has acquired Caribu, a child 'edutainment' company. The mobile app has been installed more than 2 million times since launch in 2014.

Musings

East comes West

China's Pinduoduo has seemingly successfully launched its ecommerce offering Temu, in the United States. While its active users are still well below those of Amazon and SHEIN, its rate of new installs has far exceeded those of top retail players in the country. Similar to SHEIN's early days, Temu is mostly focused on fast fashion for now. The combination of low prices and free shipping has been creating return customers if you pay attention to the user reviews. Organically on Google Play, Temu is a top 5 result for "shopping" and is paying for keywords such as "wish" and "shopee." While it running ads on Facebook and other app publishers, its number of creatives and impressions generated fall far below that of SHEIN for now.

On the 11s

We can get a feel for retention of Snapchat+ subscriptions by checking the IAP revenue of Snapchat on the 11th of every month. This seems to be when most people pay their monthly fee for the product. The largest drop off was right away on the second month (as expected) but has grown more steady since. Revenue actually grew just slightly from September to October, before falling again in November. The funny thing about November's timing is the 11th is when Twitter received its most ever IAP revenue for a single day with the launch of its new (but already defunct) Twitter Blue subscription. Maybe there were some dollars swapped there as people yearned for a blue check mark.

Insights & Updates

Competitive Intelligence is a mobile marketer's cheat code for success

Given the seemingly endless uncertainty since 2020, being able to identify, understand, and target your buyers efficiently can provide a significant competitive advantage. It’s hard work, so, why not let your competitors do the work for you?

Advertising Intelligence; What is it and how does it help me?

Spending on Mobile ads has grown from $10B in 2015 to $276B in 2020 worldwide. It is expected to hit $495B by 2024. That’s a 4850% increase! While spending has increased exponentially, efficiency has decreased.

Top QSR apps in the U.S. for October 2022 by Downloads

Zaxby's launched its new rewards program, boosting the app into the top 10 most downloaded QSR apps for the first time. Year-over-year in the month of September, downloads of the top 36 quick-service restaurant apps are up 27.5 percent.