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Hey Adam,

Happy Friday 😎 

 

If you missed last week’s action-packed newsletter, you can check it out here.

Business
coin
Mobile Signal
 
Coinbase (COIN) is scheduled to report earnings on 8/4. Downloads of its mobile apps are down 72% YoY and down 51% QoQ. Dive deeper into COIN with a free trial of our Bloomberg Terminal App.
 
 
 
reb
App Acquisition
 
Vinted will acquire Rebelle, a luxury goods retailer, for €30.2 million. MAUs of the mobile app have decreased by 46% over the past 365 days.
Musings
peacock carplay@2x (1)
 
Don't stream and drive
Peacock became compatible with Apple CarPlay just in time for self driving cars. Now you can watch Brooklyn Nine-Nine while you're on the I9. But seriously, it's just for when you're early to picking your kid up from soccer practice and you don't want to hear about how well your neighbor's kid is doing in her honors classes. CarPlay seems to be getting a little more juice out of Peacock's monthly active users, increasing its Engagement Index number by 17.4% since launch. We saw Dunkin' have success upon its compatibility launch as well.
 
 
 
fetch upside sessions@2x
 
Taking the edge off

The savings & rewards apps surging the most in the face of inflation are Upside and Fetch. We've talked about both semi-recently in this newsletter, and have been tracking changing consumer trends on the blog. These apps enable savings by acquiring consumer spending habit data, so really they are paying you for your data... which is nice in a way. Apptopia's X-Ray dataset tells us Fetch recently added the ability to sync your contacts with the app. If you refer friends, you save more money. They have also built somewhat of a savings social network where you can friend request other savings shoppers. This has enabled the app to hit an all-time high for both downloads and active users earlier this month.

Insights & Updates
Spirit-JetBlue would make third largest airline on mobile
 
In a recent analysis of how flight cancelations impact customer loyalty, we found that JetBlue and Spirit downloads have declined due to high cancelation rates (between 9-10%) in April.
 
 
 
Meal Kit app usage grows 98% since Q4 2021 as Meal Delivery apps stagnate
 
If Grocery Delivery apps, including Grocery Store apps, wanted to protect their businesses against the deep pockets of DoorDash and Uber Eats, integrating a Meal Kit option could help to capture more users that favor convenience but at less of a cost.
Group 4
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Adam Blacker
VP, Insights
 
ablacker@apptopia.com
@AdamBlacker25