Whatnot is a live stream shopping app focused on collectors and enthusiasts. Its market share of mobile app MAUs has grown significantly since March, now owning 67% of the market (not including YouTube or TikTok). In March, it's likely the app increased spending on digital ads to boost installs. Whatnot is the most heavily funded live shopping app, having raised $485M in total, including $260M earlier this month. Also working in its favor is its frequent cadence of updates, averaging an update every 6 days. This is more than any of its competitors; updates help to keep users happy and retain them, constantly working out new bugs that arise and generally making the shopping and selling experience better.