It's hard to eat, drink, and play with a highly contagious coronavirus running amok. Now that vaccines have rolled out, D&B is going on the offensive, building its rewards program into the mobile app and getting smart about its onboarding process. The new flow quickly informs new users of the app's features and navigation. D&B also struck a deal to broadcast all UFC events, of which there are more than 40 each year. Daily active users are up 78%, YTD.

To celebrate Pi Day (3/14), Blaze Pizza served up a discounted $3.14 build-your-own 11-inch pizza. The offer had to be unlocked within the app (for rewards members only) in order to get the deal. This boosted March downloads 767% over February’s numbers. On Pi Day, the Blaze Pizza app was installed more than any other top pizza app (Domino’s, Papa John’s, Papa Murphy’s, Little Caesars, Pizza Hut). Looking at baseline daily downloads, Blaze normally produces the second least out of this grouping. Downloads this Pi Day were the most for any of the franchise’s previous Pi Day promotions (this is the 9th consecutive year for the promotion), beating its previous high in 2019 by 22.5%.