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Business
Mobile Signal
Vacasa (VCSA) is scheduled to report earnings on 3/14. Downloads of its consumer facing mobile app are up 4.5% YoY but down 27% QoQ. Dive deeper into VCSA with a free trial of our Bloomberg Terminal App.
App Acquisition
Stability AI has acquired Clipdrop, a photo editing app. The app has generated about $300k via IAP revenue since October 2020.
From a mobile perspective, there is plenty of competition in the live event ticketing space, but none of it seems to impact Ticketmaster's share. Even with AXS tickets growing its share of usage by almost 10 points since 2019, Ticketmaster also grew its share by 7.6 points. Instead, it was StubHub who was impacted, dropping share by 11 points. In the U.S., user sessions of these mobile apps grew 62% YoY in the fourth quarter of last year to almost 1.3 billion, the most the industry has ever seen.
New installs for top news apps like CNN, NPR, Fox News, and The New York Times have fallen to their lowest levels in years. Is it fatigue? Are people getting their news from other sources like social media or newsletters? It's not that people are switching to news aggregator apps like Flipboard or SmartNews. Those apps aren't at severe lows but they are nowhere near their all-time highs of 2020 and aren't growing.
The top 10 quick-service restaurant apps in the U.S. were downloaded 10.5 million times in February, 4.2 percent more than those the month prior. Year-over-year in the month of February, downloads of the top 36 quick-service restaurant apps are up 33.7 percent.
With Apple introducing its app tracking transparency (ATT) policies, the advertising market has shifted andother revenue streamsare required to continue growing profits.