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This week at Apptopia
Hey Pier Luca,
Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Bed Bath & Beyond (BBBY) is scheduled to report earnings on 6/30. User sessions of the company's mobile apps are up 11.6% YoY but are down 4.3% QoQ.
App Acquisitions
EA is acquiring Playdemic from Warner Bros. Games for $1.4 billion. Playdemic is known for publishing its hit game, Golf Clash. We estimate the game has generated more than $95 million via IAP revenue over the past 365 days.
MUSINGS
You can probably call it a comeback
Vacation cruising has been here for years. Interest in the top 5 cruise lines has been steadily rising over the past 90 days. Just yesterday, Carnival announced its "booking volumes for all future cruises during the second quarter of 2021 were 45% higher than booking volumes during the first quarter of 2021." Not all of the bookings are for this summer as the CDC only very recently approved the first passenger cruise to depart from the US. Even with the gains seen in the graphic below, DAUs for the grouping are still 82% below that of its high in January 2020.
Are vaccine passports a thing?
There's a lot of talk about countries requiring or not requiring "vaccine passports." The below apps provide digital proof of identity and select health records. The vast majority of countries are not requiring people to be vaccinated for them to visit, which is why uptake has been low. Where we see the most traction is with the NHS app out of the UK where it was announced in late April that it would be necessary for foreign travel. For more insight on travel industry trends and customers preferences, view our latest report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies, created with our partners at Braze and Skyscanner.
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A download is to app metrics as the California roll is to sushi. It’s an inviting and easy to understand item but there’s more to explore. While downloads are vital to know, they're only one piece of the puzzle.
"The creator economy" is a phrase you're likely seeing a lot lately, but what exactly is it? Kaya Yurieff, a reporter for The Information who pens a newsletter on this very subject, came on the show to explain what the creator economy is, how these creators are making money, the battle for talent that major platforms like TikTok and YouTube are engaged and more. To cap off the show, we get Kaya's take on a few fast growing platforms in an under the radar pocket of the creator economy that Apptopia's data picked up on.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
