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This week at Apptopia
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Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Peloton (PTON) is scheduled to report earnings on 8/26. User sessions of its mobile app are down 1% YoY and are down 24% QoQ. Dive deeper into PTON with a free trial of our Bloomberg Terminal app.
App Acquisitions
GS Retail consortium will be acquiring Yogiyo from Delivery Hero for $685 million. It is a food delivery app popular in South Korea. The app has been downloaded 5.31 million times in the past 365 days.
MUSINGS
The unicorn with an app we didn't know about
OnlyFans is trying to raise money right now at a valuation of $1B. Its mobile app launched in August 2020 but nobody knew about it. The app almost never had enough downloads or users to rank on the app stores until OnlyFans announced and promoted the app earlier this week. It's able to be on the app stores because it doesn't allow for nudity and payments are not accepted through it. The app, called OFTV, is used for fan engagement and we have to remember that not all creators on the platform are sex workers. So far, the US only accounts for 10% of its downloads. Mexico is leading the way with 52.5%, followed by Colombia at 14.6%.
Yak to the future
Yik Yak, an anonymous chat app, has relaunched. While the app was a hit when it was around in 2013-2017, it shut down due to bullying, abuse and bomb threats. Most anonymous chat apps do not last long because people either get bored of them or bullying becomes a massive issue. Recently, apps like YOLO and LMK managed to stay around thanks to their integration with Snapchat through the SDK, SnapKit. Even still, they were both were suspended a couple of week ago from using the SDK due to bullying. Yik Yak is back and will try to avoid the obvious pitfalls. So far, it does not have SnapKit installed but this could be a boost for the app's popularity as its previous user base who knew and loved the app may not be the right fit anymore. The app is only available on iOS and live in the US right now.
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Mobile app benchmarking is the process by which you compare your app’s performance to the performance of other apps, for the purpose of improving your app.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
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