put yourself out there

Business

Mobile Signal

Tesla (TSLA) is scheduled to report earnings on 10/18. Downloads of its mobile app are up 44% YoY and flat QoQ. Dive deeper into TSLA with a free trial of our Bloomberg Terminal App.

App Acquisition

Kroger will be acquiring Albertsons, a rival grocery store chain, for $24.6 billion. Performance data for Albertsons' suite of mobile apps has been largely stagnant over the past three years.

App Acquisition

Kirkbi A/S has acquired BrainPOP, an online learning company, for $875 million. BrainPOP's suite of mobile apps has been installed 1.8 million times in the past 365 days.

Musings

Put yourself out there

Each month's data point in this chart is showing its percentage change from January 2021's data point, so we have January 2021 listed as zero. Even though installs have been stagnating, active users of the top 45 dating apps have been climbing increasingly higher in 2022. I think of this trend as I think of the trends we've seen in Travel, in that people are feeling safer to meet up in person and there is some pent-up desire here to get out and date.

Keeping tabs

A few weeks ago we brought you an initial look at Pinduoduo's launch of Temu in the US. The app now sits at 1.04 million installs since launch. Daily iOS downloads have overtaken those of Android thanks to paid search. Apptopia Search Intelligence has identified 156 iOS keywords the publisher is advertising on, compared with just 8 on Google Play.

Insights & Updates

Podcast: How Retailers Should Be Thinking About Their Mobile App

The ecommerce legend Matt Hudson is back again, turning into Somewhat Mobile's first return guest. Hudson recently launched his company, BILDIT, a native ecommerce platform for for mobile app development. We talk about the differences between PWAs and full-throated mobile apps, common pitfalls of ecommerce apps today, why loyalty & rewards go hand-in-hand with apps, and more.

Podcast: Hopped Up on Travel

This week I'm sitting down with Makoto Rheault-Kihara, Head of User Acquisition at Hopper. Makoto shares why social is such a strong acquisition channel for the company compared with its competitors. We also talk about the impact Apple's app tracking transparency policies have had on his efforts, and how he's viewing the opportunity of more ad placements within the App Store.