This is a sneak peek at some retail investing app research I have coming out. It's just one piece of the puzzle so make sure you stay tuned for that next week. Mobile-first retail investing apps have had new user growth decrease at a more rapid rate than their traditional counterparts. In looking at absolute downloads, mobile-first apps are still leading the way by a comfortable margin. Examples of mobile-first apps are Robinhood and Webull. Examples of traditional apps are E*TRADE and Fidelity.

Plant identifier apps are pretty cool. The user simply takes a photo of a plant and the app identifies the plant and informs the user about it, including how to take care of it. The top three revenue producing plant identifier apps each hit record highs for IAP revenue recently. PictureThis owns about 90% of the market share when it comes to IAP revenue and owns the market across other major performance metrics as well. Upon launching the app for the first time, it immediately hits the user with an offer for a free trial of its $29.99/year subscription. The subscription provides unlimited plant identification.