Hey Andrew,

I am thrilled to announce the release of a completely new data point; please meet The Mobile Performance Index (MPI). We set out to solve a simple problem, using a single mobile metric to understand the health of a company KPI is fragile and can often lead to false signals.

By combining 2-3 of the most relevant metrics, tailored to specific KPI types, this new index consistently results in YoY correlations at 0.90+, with over three years of back-testing.

This level of stability and accuracy is only possible through leveraging our proprietary device-panel data, in combination with traditional app store intelligence metrics. 

I encourage you to be skeptical, but as you ask questions and learn more, I am confident you will begin to understand why this is the most powerful single metric we’ve developed in our 10+ years doing this.

Cheers,

Jonathan

Founder and CEO