but lots of other people do. Feel the rhythm, feel the rhyme, open me up, it's newsletter time!
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This week at Apptopia
Hey there,
Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Jack in the Box (JACK) is scheduled to report earnings on 2/22. User sessions of its portfolio of mobile apps is up 63% YoY and 9.4% QoQ. Dive deeper into JACK with a free trial of our Bloomberg Terminal app.
App Acquisitions
Madison Dearborn is acquiring MoneyGram, a remittance service. Its mobile apps have been installed about 11.5 million times since launch in 2014.
ShareChat has acquired MX Player, a streaming video app, offering movies, short-form TikTok like videos and more, for $700 million. The app has been downloaded more than one billion times since launch in March 2014.
MUSINGS
I don't care about your Wordle score but lots of other people do
You've probably heard of Wordle by now because you either play or have been ambushed daily by your friends/family showing off their scores on social media. The posts with the yellow, green and black colored boxes are what I'm talking about. I've never played and I don't really care how you did on your word game today, but hey, thanks for sharing. Wordle (the version you're thinking of) was not initially a mobile app (played on a website) but several developers have published apps under the name before and after the version of the "real" Wordle was released. Comparing the last 15 days in December to the most recent 15 days in February, average daily downloads of word games have increased 11.8%. Mobile game publishers are opportunists and now is the time to push your word game to new users and maybe get some revenue lift to boost those YoY numbers.
Booking.Yeah
Booking.com should be pretty pleased with this year's VDay turnout on its OpenTable app. Lovebirds in the U.S. leveraged the app to secure a spot for dinner on Valentine's Day and the days leading up to it. Not only did it do well compared to everyone's favorite year, 2020, but just generally knocked it out of the park when looking at its performance historically.
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Financial products and subscription streaming video apps made up a large portion of the Super Bowl ads. By my (mostly undistracted) count, there were 26 commercials in total involving companies whose mobile apps act as a significant channel for engagement.
On Valentine’s Day, love is in the air but does it drive people to install dating apps?
xcvcxvcxv
Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
