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This week at Apptopia
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Business
Mobile Signal
AT&T (T) is scheduled to report Q1 earnings on 4/22. IAP revenue of its streaming mobile app has grown 106.7% YoY and 37.2% QoQ.
App Acquisitions
Elior has acquired Nestor, a food delivery app providing meals from its own kitchen. Elior is a corporate catering company and both entities are based in France. The Nestor app has been installed about 120k times since launch in 2016.
Flipkart, owned by Walmart, will acquire Cleartrip, an online travel agency based in India. The app's performance has been falling since March 2016.
MUSINGS
So. Much. Content.
Over the course of two quarters, Netflix has moved from a 73% share of the market in October, to a 66% share in March. Even with the falling market share, Netflix is still gaining DAUs in the United States. Discovery+ launched in the US in January and has grown to surpass both Peacock and CBS/Paramount+ for the time being. In December we reported HBO Max was the fastest growing SVOD service in the US and that remains true today even with it being one of the pricier options. With more theatrical releases coming straight to the service this summer, HBO Max is primed for continued growth. One downside is the service is not available internationally yet.
Americans aren't the only ones trying to get to the moon
Groww is an investing app that enables its users to trade stocks and mutual funds. It recently raised money at a valuation of over one billion dollars. Its top competitor, Upstox Pro, is much closer to its performance than any of Robinhood's competitors in the US are.
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We're exploring the stars of the app universe. In this 14 minute on-demand webinar, we take a closer look at the most loved Shopping apps of Q4 2020 to see what they did well and what others can learn.
Adam and Madeline sit down with Applike Group CEO, Jonas Thiemann to discuss how its three subsidiaries - an ad network, a gaming publisher and a discovery platform - work together in positioning for the future. Jonas explains the advantages of ad networks having their own supply of inventory while warning publishers not to rely too much on big adtechs because they could build products competitive to your own. With the future of mobile advertising and user acquisition uncertain, come for the industry insight, but stay for the schnauzer talk.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
