New installs of parking apps are hitting record highs globally and in the United States. It's a good situation (I think) where old tech gives way to convenience. Parking lots and cities are realizing it's easier to manage things digitally, which is making way for these partnerships to spread, inducing downloads from drivers. From the driver perspective, it's nice to be able to pay with a credit card, see how much time is left on the meter from your phone, and then add more time if needed. Some will also reserve a space for you as well, negating the joy of driving around in circles and being late. There's no dominant players in this market but ParkMobile does own the largest share of global downloads over the past two years, at 21.6%.

I first heard of Crocs in high school but apparently they've been around since 2002. In high school I assumed they would be a fad because I thought they looked awful (not as awful as anything Yeezy or Drew have created), but people speak of their comfort they way they speak about the comfort of Uggs. Crocs finally got into the mobile game in November 2021 and has been, you know, doing decently well. Not scratching the surface of Nike or anything like that but getting more action than brands like Warby Parker, Under Armour, Finish Line, Gap and Stadium Goods. Why use the app? Push notifications for sales, style tips, how-to videos and a virtual reality (the app does say VR and not AR, but I have not used it) feature to try on new Crocs at home.