getting into their PJs

Business

Mobile Signal

Okta Inc. (OKTA) is scheduled to report earnings on 8/31. Downloads of the Okta Verify app are up 59% YoY and 25% QoQ. Dive deeper into OKTA with a free trial of our Bloomberg Terminal App.

App Acquisition

Prosus has acquired the last stake in iFood, a food delivery company in LATAM, for $1.8 billion. The flagship app for Brazil has been installed 10.6 million times, YTD.

App Acquisition

eBay will acquire TCGPlayer, a trading card marketplace, for $295 million. Daily active users of the app increased almost 500% over the course of the pandemic.

Musings

Mayday

There's been a news cycle about celebrities more frequently getting into their private jets, or PJs, as retired NHL player Ryan Whitney likes to call them. However, Apptopia data tells us these private jets are either owned by their celebrity flyers or rented via the web because mobile monthly users of private jet booking apps are down 60%, year-over-year in Q2. Looking to book? You'll need to install an app like Wheels Up or Flapper.

GoT gold

I've never watched Game of Thrones but you probably have. HBO said that more than 10 million people tuned in to the premier of House of Dragons, a prequel for the flagship show. New installs popped as anticipated but what's better for the company was the in-app purchase revenue. It hit its highest daily mark ($1.05M) since the app launched in 2015, when it was called HBO NOW.

Insights & Updates

For Beauty, D2C Apparel apps, mobile engagement is already past holiday shopping highs

Beauty Retail and Direct-to-Consumer (D2C) Apparel apps are driving more DAUs in the last 30 days than during the peak of 2021 holiday shopping. Daily users engaging with D2C Apparel apps have increased 5% from December 2021, and 2% for Beauty Retail apps.

Peloton IAP Revenue grew 200% since CEO transition

Average MAU for Peloton and fitness competitors (Nordic Track, Echelon, Bowflex) has declined -53% since April 2021, as Gym and Fitness Studio apps grew average MAU 84%.