How the BTS Meal promotion stacks up. Feel the rhythm, feel the rhyme, open me up, it's newsletter time!
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This week at Apptopia
Hey there,
Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Adobe (ADBE) is scheduled to report Q1 earnings on 6/17. In-app purchase revenue of its suite of mobile apps is up 77% YoY and down just 0.4% QoQ.
App Acquisitions
Affle has acquired Jampp, a mobile demand-side platform. Jampp will bring expertise in programmatic user acquisition to Affle, as well as better relationships in regions like LATAM.
MUSINGS
Working OUT
You see that title? That's wordplay my friends. While I sit here being far too proud of myself for that one, you might be looking at the chart below and thinking one of these things is not like the other. But in April 2020, Planet Fitness started offering in-app video workouts as they realized the effects of the pandemic. Because of this, it was the only top gym app in the US to grow downloads in 2020 compared to 2019 (+64%). The Planet Fitness app is also still used to manage customers' memberships and check them into their local gyms, so as things start to open up again, the app continues to rise. On the flip side, water might be finding its level for Peloton and iFit's new normal.
People continue to embrace ecommerce in Brazil
About a year ago, we reported ecommerce apps, and likely number of purchases, in LATAM had hit new heights. Brazil was responsible for a significant part of that growth. Here we see continued signs of digital spending increase in the country as almost all of its top digital wallets are growing at more than 100% YoY. Even though Mercado Libre is the ecommerce heavyweight in the country, its payment wallet growth is lagging behind competitors. Still, it is the #2 wallet in the country by total number of current DAUs.
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In terms of new user acquisition, the BTS Meal surprisingly falls behind the J Balvin meal, and slightly ahead of the Travis Scott meal, in its first week available on the menu.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
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