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Hey Adam,

Happy Friday 😎 

If you missed last week’s action-packed newsletter, you can check it out here.

Business
64x64-Feb-14-2023-06-43-06-1119-PM
Mobile Signal
 
Caesars Entertainment (CZR) is scheduled to report earnings on 2/21. Downloads of its suite of mobile apps are down 23.6% YoY but up 4.4% QoQ. Dive deeper into CZR with a free trial of our Bloomberg Terminal App.
 
 
 
64x64-Feb-15-2023-08-48-45-4965-PM
App Acquisition
 
Kpler has acquired MarineTraffic, a provider of ship tracking and maritime intelligence. The app has been installed 5.75 million times since launch in 2012.
Musings
grocery vs. delivery@2x (3)
 
DiGiorno wins this round

The people have spoken. Delivery and service fees (in addition to up-charged individual items) are not worth it in this economy. User sessions of food delivery apps like Uber Eats and Grubhub are down 12%, year-over-year. Meanwhile, user sessions of grocery apps like Kroger and Publix are up 36% over the same time period. Grocery store apps are hit or miss with their UI (some of the last companies to truly invest in mobile), but they are offering significant discounts on groceries that have increased in price over the past year. Even if they weren't, shopping for your food to make your meals is almost always going to cost less than ordering in. For those of you wondering, Instacart's data is relatively flat.

 
 
 
opentable vday 2023@2x (1)
 
Lovely data

OpenTable downloads have grown for the past two years on Valentine's Day, with 2023 improving on last year's numbers by 25%. It was also the most installs the app has ever had on the holiday (and the day before). The day before VDay and the day of are the high days when looking at downloads, letting me know that the majority of us are not planning far ahead when thinking about our significant other.

Insights & Updates
Playing Offense v. Defense with Search Ads
 

Over the last year, app store changes made App Store Optimization (ASO) more competitive, particularly among App Store Search Ads. In fact, all of the 2022 #1 most downloaded apps in the U.S. across each app store category were bidding for Search Ads. 

 
 
 
Top QSR apps in the U.S. for January 2023 by Downloads
 

The top 10 quick-service restaurant apps in the U.S. were downloaded 10.1 million times in January, 12.9 percent fewer than the month prior. Year-over-year in the month of January, downloads of the top 36 quick-service restaurant apps are up 22.8 percent. 

Group 4
Get the data that Google, Facebook,
Naspers, and Unity use every day.
 
Learn More
Ellipse 1 (3)
 
Adam Blacker
VP, Insights
 
ablacker@apptopia.com
@AdamBlacker25