damp tinder

Business

Mobile Signal

Peloton (PTON) is scheduled to report earnings on 2/6. Downloads of its mobile app are down 12.5% YoY but up 37% QoQ. Dive deeper into PTON with a free trial of our Bloomberg Terminal App.

App Acquisition

Discord has acquired Gas, an anonymous chat app focused on positivity. The app has been installed 8.5 million times and has generated $2.5 million via IAP revenue since launch in August 2022.

Musings

Cashing cheggs

Homework and study help app, Chegg hit an all-time high for in-app purchase revenue this past quarter with close to $3 million. Chegg subscriptions cost $15.99/month and provide live homework help, flashcards and more. While I can't know for certain, I believe two things led to this increase. First, Chegg launched the app in Spanish in late September, opening up an entirely new market for itself. Second, the publisher launched a partnership with meditation app, Calm in November. The partnership provides Chegg subscribers with free access to Calm's premium service.

This tinder is damp

Roughly 18 - 20 million people in the United States have installed one of the top 30 dating apps each quarter since 2018. With the downloads market not changing much, it's interesting to see Tinder (still the market leader) slow down as its competitors gain ground. Yes, Hinge is also owned by Match Group but seeing this chart makes me wonder if Tinder will eventually become like Facebook in terms of its coolness factor. It was the first mega dating app and maybe it's becoming played out or not specific enough for younger generations. Daily active users of the top 20 "specialized dating" apps have grown 28% since 2020.

Insights & Updates

Navigating changing cohort behavior - How MoneyLion is getting ahead in this economy

"This is a different start to a podcast than I've ever experienced," said this week's guest, Cynthia Kleinbaum Milner, Chief Customer Officer at MoneyLion. MoneyLion is an all encompassing personal finance app where Cynthia leads the marketing team's efforts. We talk about the changing economic conditions and what that means for marketing a personal finance app.

Top QSR apps in the U.S. for December 2022 by Downloads

The top 10 quick-service restaurant apps in the U.S. were downloaded 11.6 million times in December, 1.4 percent more than those the month prior. Year-over-year in the month of December, downloads of the top 36 quick-service restaurant apps are up 6.6 percent.