Crumbl Cookies is a fast growing cookie shop franchise, selling larger than usual cookies. If you're close enough, they will even deliver and if you're further away, boxes can be shipped. Daily active users have grown 115%, YTD. Stores are opening rapidly which is helping contribute to this. On several occasions recently, daily downloads of Crumbl have surpassed Starbucks, which is routinely the 2nd most downloaded QSR app, in the United States. The app has one of the highest user review sentiment scores I've ever laid eyes on, averaging 96%. People mostly love the cookies (I also imagine an app dedicated to puppy pictures could only score so poorly on sentiment) but they are also pleased with how easy and intuitive the ordering process is.