You never used to use an app for a hotel, or anything for that matter. Brands promote mobile app usage because it provides rich data on their customers habits and preferences, enabling them to better retain them and attract new ones. We're estimating that Marriott, Hilton and Hyatt all have more users than prior to the pandemic (compared June 2019 with June 2022). IHG has less and Wyndham is just slightly above. I've never installed a hotel's app but I've never been targeted and enticed to. I bet I'd find its features (points wallet, hotel map, things to do, etc.) and functions (restaurant reservations, keyless entry, etc.) helpful but until I download and experience, I don't feel it is necessary. We know from our travel report that partnerships tend to juice download numbers and entice usage. If I'm working at IHG or Wyndham, I'd want to explore a co-branded credit card with the right partner who has mobile savvy before my competitors learn more about our customers than I do.