Flo Period Tracker grew its IAP revenue 51.2% YoY in the first quarter. It owns a 89% share of the market when it comes to IAP revenue for period tracking apps. While the app is free to download, there are desired tracking features, especially for couples trying to become pregnant, that require a subscription.

But Flo and other period tracking apps are in the spotlight for another reason. Earlier this week, Politico printed a leaked Supreme Court opinion related to Roe vs. Wade. People started leaving negative reviews, warning others of potential consequences. Here is one example to illustrate current sentiment: "DONT USE THIS APP. It is collecting your data and if subpoenaed, could be handed to the courts to "prove" criminalization of pregnancy or pregnancy loss (whether intended or not) based on menstrual charting data. It already has been in some instances. People are about to outlaw abortion."

Flo did settle with the FTC in 2021 over misleading consumers about selling data. Data privacy is already a major conversation in tech today and these women's health apps are likely next to be under the miscroscope.

When comparing combined MAU from top theater apps (Fandango, AMC Theaters, etc.) with top SVOD apps (Netflix, Disney+, etc.) we see stronger growth (albeit declining) for the traditional market. Downloads for theater ticketing apps hit an all-time high in December 2021, helping to get the industry up to speed when it comes to the omnichannel approach, enabling theaters to connect with and understand their customers as much as their competition already does.