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This week at Apptopia
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Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Restaurant Brands International (QSR) is scheduled to report earnings on 2/15. User sessions of its portfolio of mobile apps is up 3.8% YoY and 13.5% QoQ. Dive deeper into QSR with a free trial of our Bloomberg Terminal app.
App Acquisitions
Bumble is acquiring Fruitz, a dating app popular in France. The app has generated $9.13 million via in-app purchases since launch in February 2017.
ShareChat has acquired MX Player, a streaming video app, offering movies, short-form TikTok like videos and more, for $700 million. The app has been downloaded more than one billion times since launch in March 2014.
MUSINGS
Carfax steps it into high gear
Carfax has come from behind and capitalized on the public's surging interest in car ownership. From January 2020 through January 2022, the Carfax app has grown DAUs by 284%. Carvana is the next closest player when it comes to growth, at 117%. Early last year (February), Carfax added the ability to control the app via your voice, which none of its competitors currently have today. TrueCar, Edmunds and Vroom were analyzed for this but not included on the chart below. They would have fallen below the absolute numbers of all apps included on this chart.
Shoppers just needed a little help
The Saks 5th Avenue mobile app recently hit an all-time high for daily downloads on February 8th with 8,260. This comes on the back of Saks Stylist, a personal stylist and shopping service complimentary to all customers. It was created in partnership with Wishi. Wishi's "style experts" curate the Saks to create shoppable looks based on clients’ needs and preferences. It makes sense that luxury shoppers would want personal assistants, and it adds a little bit of luxury to the digital experience.
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Mobile is a complementary channel for the nature of fast fashion, when you think about it. These are brands that have always had to figure out how to become a habit (or borderline vice) of their customers.
This morning Frontier announced it would buy Spirit to become the 5th largest airline by market share in the U.S. As is typical these days, mobile app performance matches the overall market – and it also tends to hint at what's ahead.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
