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This week at Apptopia
Hey there,
Happy Friday 😎
Make sure to grab your coffee and a copy of our latest Travel report, to escape into the warm embrace of insights:
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Luckin Coffee (LKNCY) is scheduled to report earnings on 3/14. User sessions of its mobile apps are down 8.5% YoY but are up 28.5% QoQ. Dive deeper into LKNCY with a free trial of our Bloomberg Terminal app.
App Acquisitions
Public has acquired Otis, an investment platform for cultural assets that enables the buying/selling of shares of rare sports collectibles, NFTs, comics, sneakers, art and more. The mobile app has been downloaded about 205k times since launch in July 2019.
MUSINGS
Fueling up on installs
According to Apptopia, gas apps, those from finders like GasBuddy and those from companies like Shell, have been increasing in downloads and usage since Russia's invasion of Ukraine. People are trying to either find the cheapest gas available or save money with apps like Cumberland Farms' SmartPay Rewards, which enables them to save 10cents off every gallon. Yesterday, both GetUpside (launch 2016) and Gas Guru (launch 2012) hit an all-time high for daily downloads.
Fintech Fiasco
For reasons that I am not well enough educated on to speak to, women are using today's biggest and hottest investment apps much less than men are, in the United States. The chart below shows the estimated percentage of active users that are female. There are a couple of apps close-ish to 50% (Aspiration and Stash), but only one app that is significantly over. Ellevest very clearly brands itself as a financial company for women, by women. Still, a number of men are interested in seeing what the app has to offer.
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Apptopia is estimating that Taco Bell is currently averaging about 100,000 more daily active app users than it had been before the subscription launch.
Just like we see with Health & Fitness apps, there is a beginning of year boost for personal finance apps. The top 10 apps as a whole have averaged a 56% month-over-month gain in downloads from December to January over the past five years.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
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