Today we're comparing the launch of CNN+ to ESPN+ because both launched within existing mobile apps and both are a forms of news and entertainment. This week Axios reported there will be budget cuts for CNN+ already, which was followed up by CNBC's scoop that the subscription has less than 10k daily users. Looking at the first 10 days of launch for both CNN+ (debuted 3/29/22) and ESPN+ (debuted 4/12/18), we see a similar trend but a higher and more prolonged surge for the ESPN app.

Twig describes itself as a "next generation financial services and banking app based on circular economy principles," and it's growing pretty steadily since launch in October 2020. Offering people cash instantly for the goods they're willing to sell can have that effect. Twig delivers users a Visa branded debit card which it sends users' funds to when it agrees to purchase their clothing and electronics. TechCrunch provides a thorough look into the complexity of the company's sustainability efforts.