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This week at Apptopia
Hey there,
Happy Friday 😎
If you missed last week's action packed newsletter, you can check it out here.
Business
Mobile Signal
Blue Apron (APRN) is scheduled to report Q1 earnings on 5/6. Daily active users of mobile apps are down 20% YoY but up 10% QoQ.
App Acquisitions
Huuuge Games has acquired Traffic Puzzle, a match-3 game, for $39M. The game's monthly active users have increased almost 20x over the past 365 days.
MUSINGS
A new competitor is among us!
Wildlife Studios, maker of my favorite mobile tennis game, recently launched an online multiplayer social deduction game similar to Among Us!. Back in September 2020, Among Us! went on a domination tour of the top charts that lasted quite some time, aided by streamers and the realities of hanging our virtually during the pandemic. While Wildlife's game Suspects has yet to hit #1 in the US App Store or Google Play store, it has been able to pull in more daily downloads than its chief competitor lately. However, Among Us! is still much more popular from an active user perspective and generates much more IAP revenue.
Spring is in the air and in your palm
People need accessible hobbies in a pandemic. Turns out growing houseplants and gardens fits the mold. At the onset of the pandemic, we saw strong year-over-year growth for plant care apps (they also help ID plants in the wild or just in Home Depot if the label has fallen out) and we are seeing it again as we head into the warmer months for the United States. Yes, the US is the biggest market for these types of apps. As you can see below, one app is particularly successful; PictureThis averages about 71% of the market's downloads. Why? According to user reviews, it works very well and is easy to use. Identifying plants accurately based on amateur photos isn't the easiest thing to do. Additionally, according to our Apptopia's Search Analysis, it ranks #1 for "Plant Identifier" and #2 for other key terms like "seek" and "identify plants".
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This week in a fun interview with Christoph Sachsenhausen, Managing Director at hypercasual gaming publisher Sunday, we discuss the ideation process of coming up with the next hit mobile game. Christoph wants you to know that even though everyone has a lot of ideas for a mobile game, it's actually really hard to make a game that is loved by million of people. Make sure you have some thick skin and come listen to what happens to games when they don't work out.
Last week, Coinbase (COIN) IPO’d. This highly anticipated event exceeded expectations, as Coinbase’s valuation reached over $80 billion after its first day of public trading. It also marked a turning point for cryptocurrency, which is now well on its way to wide acceptance.
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Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:
Introduction [2:08] Mobile News Review [10:43] I know what you did last quarter [15:38] Discussion w/Chris Radtke of Braze [41:27] This week on Apptopia [46:51] In or Out
